Reuters "Everything" isn't a niche — it's a mandate. This beat covers the full spectrum of global business, markets, and general news with a premium on speed, accuracy, and market-moving impact.

Because these reporters file on any topic with a Reuters-grade news hook, your pitch must demonstrate immediate relevance to a global business or policy audience. Broad, generic, or consumer-only stories will be ignored.

The "Everything" vertical means no topic is off-limits. Reporters can pivot from a corporate earnings story to a geopolitical trade dispute in a single shift.

• Multi-vertical range: Covers tech, finance, energy, retail, policy, and breaking news.
• The real filter: The story must have a systemic implication — a market signal, a regulatory ripple, or a competitive shift that affects a sector or industry.
• Example: Greg Bensinger, a representative writer in our directory, often covers the intersection of technology platforms and business strategy. A pitch to him must show how a platform policy change impacts a broader commercial ecosystem, not just a single company.

Your goal is to find the right writer for your specific angle within this broad beat. The Reuters Everything reporters list is dynamic; the best way to track active writers is to monitor the outlet's latest coverage.

• Use the byline trail: Search for the topic you're pitching (e.g., "AI regulation," "oil supply"). The reporters who filed the most recent, relevant stories are your targets.
• Review their recent work: Greg Bensinger's recent articles might focus on tech's impact on labor, while Mohammad Hossain could be covering emerging markets. Pitch accordingly.
• Leverage the directory: Your provided list of Reuters Everything journalists contacts includes two active writers. Review their profiles to understand their individual reporting focuses and preferred contact methods.

You have roughly 10 seconds to convince Reuters Everything journalists your story is newsworthy. Lead with the data or the result, then explain the "why."

• Quantify the impact: "New regulation adds $2B in costs to the retail sector." "Platform pricing shift affects 25% of SMBs."
• Emphasize the conflict: Regulatory friction, a competitive clash, or a shift in market share. The corporate decision behind a trend is a strong angle.
• Provide proprietary data: Reuters reports on hard facts. An exclusive first look at data set, a unique analysis, or a direct interview with a decision-maker is high-value currency.

Reuters moves at wire speed. Your pitch needs to be as lean and direct as their copy. Accessing Reuters Everything journalists contacts from the directory is your starting point, but engagement requires a specific approach.

• The subject line is the story: Use a concise, data-driven subject line that delivers the news hook immediately. Example: "Exclusive: [Company] data shows 40% drop in Q3 consumer spending in key market."
• Lead with the news: The first line of your email must state the news. The second line states the "why we care."
• Professional follow-up: If you call, have your 30-second verbal pitch ready. Do not cold-pitch a major time investment; lead with the most compelling fact.

Before you hit send, run this checklist to ensure your pitch respects a reporter's beat and time constraints.

✅ Do: Start with a one-sentence, quantified news hook that has a business or policy angle. ❌ Don't: Bury the lead under company background or a paragraph of fluff.

✅ Do: Offer an interview with a named, decision-making executive or a unique data set. ❌ Don't: Offer an interview with a third-party talking head or proprietary survey data that isn't transparent.

✅ Do: Ensure the pitch is personalized to the writer's recent coverage (verify their last 2-3 articles). ❌ Don't: Use a mass email with a vague topic line like "Story idea for you."

✅ Do: Pitch on Monday–Thursday, early in the morning, aligning with the wire's daily news cycle. ❌ Don't: Wait until Friday afternoon with a story that requires days of reporting.