Reuters moves markets in seconds, not news cycles. A pitch to Reuters Business reporters succeeds or fails on one question: is this news that a portfolio manager in Singapore needs before the London open?

This guide breaks down scope, targeting, angles, and outreach for the 129+ journalists on the Business desk.

Reuters Business is a wire service first. Coverage skews to corporate earnings, M&A, IPOs, deals, restructurings, bankruptcies, executive changes, and sector-level shifts in energy, autos, retail, aviation, and tech.

The desk prizes verifiable fact over narrative. A $2.1B acquisition, a CFO's sudden exit, or a guidance cut outranks any brand story, however compelling.

Global consequence is the filter. Ask whether a mid-sized manufacturer in Germany or a fund in Tokyo would reprioritize after reading your news — if not, rework the angle.

Reuters publishes no "beat list," and reporters rotate frequently. Your Reuters Business reporters list must be rebuilt from live bylines, not downloaded once and reused.

Start with recent coverage. Search the company name, sector, and executives in Reuters' own archive, then filter to the last 30–60 days. Whoever wrote it twice is your contact.

Representative directory entries — Saqib Ahmed, Manuela Andreoni, Pushkala Aripaka, Yoruk Bahceli — illustrate the range. One may sit on markets, another on corporate filings, another on macro credit. Verify current scope before sending.

Reuters Business journalists write for a reader who acts on the number. Lead with the figure, the comparison, and the source.

Angles that land:

• Deal economics — valuation multiples, financing structure, regulatory hurdles, closing timeline.
• Earnings deltas — the miss, the guidance cut, the margin compression, the segment that broke.
• Market-structure implications — how this changes competitive position, supply, or pricing power.
• Documented precedent — what this company or sector did in the last cycle, with filings to prove it.

Angles that die:

• Vision statements without a number attached.
• Product launches with no revenue, adoption, or pricing data.
• Anything a competitor's press release already said.

Quotes should be short, attributable, and on the record. Reuters will not run a vague quote, and it will not accept "sources familiar with the matter" from a PR firm.

Reuters operates on embargo discipline and strict source standards. Break an embargo once and you are off the list permanently at that desk.

### Accessing Reuters Business journalists contacts

Build a targeted list of 5–8 names, not 50. Include the reporter's direct email, a specific subject line, and a one-paragraph pitch containing the news, the number, and the availability window.

Protocol essentials

Subject line: Embargoed 06:00 GMT, [Date]: [Company] to acquire [Target] for $X Body: 3–4 sentences. News. Number. Why it matters now. Offer of interview and data. Attachments: One fact sheet. No decks, no PDFs over 2MB. Follow-up: A single sentence, 24 hours later, with a fresh data point — not a "just checking in."

Be explicit about exclusivity. If you have offered the story to Bloomberg or the FT, say so — Reuters will find out, and misrepresentation ends the relationship.