CNN Brasil runs on speed, verification, and visual storytelling. A pitch that ignores the news cycle dies in the inbox within minutes.

This guide gives you the editorial logic, the targeting method, and the outreach protocol to place stories with CNN Brazil reporters — consistently, not by luck.

CNN Brasil prioritizes breaking national politics, economic policy, and live-event coverage. Brasília, the Central Bank, Congress, and the Ministry of Finance are the permanent backdrop.

Beyond hard news, the desk runs explainers, interviews, and consumer-impact segments. Think: interest rates hitting household budgets, regulatory shifts in energy, and technology entering the Brazilian market.

Regional stories surface only when they carry national consequence. A state-level policy becomes pitchable the moment it signals a trend other states will copy.

Start with the CNN Brazil reporters list in your media database, then verify against the last 30 days of published bylines. Titles shift fast in Brazilian newsrooms; bylines rarely lie.

Build a short list of two to four writers whose recent output maps to your story. Vitor Azevedo and Marcio Gomes are useful reference points in our directory for calibrating beat coverage and pitch tone.

Segment your CNN Brazil journalists contacts by desk: politics, economy, international, and digital-first. A digital reporter will accept data visualizations a broadcast correspondent cannot use.

Refresh your list quarterly. Reorgs, new hires, and beat swaps are the most common cause of a dead pitch.

Lead with the number. A single comparative statistic — inflation versus wage growth, sector investment versus last year — outperforms three paragraphs of context.

CNN Brazil's audience is national and mainstream. Frame impact in reais, jobs, and household purchasing power rather than abstract market theory.

Offer a protagonist: a real person, a small business, a mayor. Broadcast needs faces, and digital needs quotes that stand alone.

Pitch by email, in Portuguese, under 150 words. Put the news in the subject line and the offer in the first sentence.

Never pitch the same angle to two writers on the same desk simultaneously. Newsroom rivals will notice, and your name becomes a liability.

For CNN Brazil journalists contacts, prefer desk emails and verified professional profiles over personal numbers. Warm introductions via a shared source or a prior interview beat cold outreach every time.

Follow up once, after 24 to 48 hours, with one new fact. A second silent follow-up closes the door.

• News hook dated within 48 hours
• Portuguese subject line with the number up front
• One named spokesperson, one exclusive data point
• Broadcast-ready soundbite drafted for the reporter
• Bylines verified against the CNN Brazil reporters list
• Single follow-up scheduled with a fresh fact attached
• English press kit ready on request for CNN Brazil reporters working cross-border angles

Pitching CNN Brasil rewards precision over volume. Two targeted, well-timed emails beat fifty generic sends — and they keep your address out of the spam folder.