AP is a wire service, not a magazine. The Brazil desk buys speed, verified facts, and a clear "why it matters to the world" line — not narrative color.

That single distinction reshapes everything below: your pitch competes against AP's own reporting clock, not against a features editor's mood board.

AP's Brazil file runs on hard news: Lula's government, Congress and the STF, fiscal policy and the Selic rate, the real, Petrobras and Mercosur, Amazon deforestation and climate, public security, migration, and US–Brazil relations.

Sport and culture surface when they carry a hard angle — Copa Libertadores, the national team, Carnival as economics or security story.

What it does not buy: thought leadership, corporate milestones without a public-interest hook, or anything that reads like a press release with a dateline.

The active bench is small — roughly four names in most directories — so targeting is precision work, not volume.

Your Associated Press Brazil reporters list likely surfaces Hassan Ammar, Steven Grattan, Tatiana Pollastri, and John Raby. Each has a different center of gravity: politics and economics, environment and human rights, sports and general news.

Always confirm a writer's current beat and location before sending. Associated Press Brazil journalists rotate between São Paulo and Rio desks and across sub-regional duties.

Associated Press Brazil reporters respond to anything that can be verified in an hour: official statistics, court documents, regulatory filings, IBGE and Central Bank releases, and named, quotable sources.

Strong angles: policy shifts with measurable impact, corporate decisions affecting jobs or prices, environmental enforcement data, and infrastructure or energy stories with cross-border relevance.

Weak angles: "exclusive" interviews AP cannot verify, unnamed spokespeople, and product news wearing a policy costume.

• Lead with the delta. What changed this week versus last quarter?
• Supply the English quote. Pre-translate your executive's key line.
• Name a second source. AP verifies; give them the independent expert.
• Offer visuals early. Photos, video, and data charts raise pickup odds materially.

Correct Associated Press Brazil journalists contacts come from three sources: the AP bureau switchboard in São Paulo, the writer's byline page, and AP's own recently published stories.

Use email first with a subject line that states the news. Reserve phone for same-day breaking items — and only if you genuinely have a news peg.

Never send embargoed material you cannot defend, and never ask for copy approval. AP's standards are strict and a single misstep ends the relationship.

• Subject line: Brazil: [fact] — [one-line significance]
• Body: three sentences, then bullets, then the source offer
• Attachments: none in the first email; link instead
• Follow-up: once, 24 hours later, with new information — not a nudge

• Does the lede contain a verifiable fact with a date?
• Is the pitch under 120 words before the bullets?
• Have you named a specific writer from the Associated Press Brazil reporters list?
• Is there a named spokesperson available in the next 4 hours, BRT?
• Have you included an English translation of key Portuguese quotes?
• Can you supply photo, video, or data within the same news cycle?
• Have you checked that AP hasn't already covered the story today?

Send the pitch, then log the response. Over twelve months, that log becomes a better targeting tool than any directory — including ours.